Market Context — Why This Technology, Why Now

The media industry is undergoing a profound transformation, driven by the proliferation of OTT services, smart devices, and the demand for hyper-personalized content. Traditional broadcasters and new digital players face intense pressure to innovate beyond linear programming, offering interactive features and tailored experiences to retain and grow audiences. This patent provides a critical solution to navigate these competitive dynamics, enabling rapid deployment of advanced, engaging services that differentiate offerings and capture market share in a fragmented media landscape.

Key Competitive Advantages
01

Secures market leadership with high originality, as evidenced by only one prior art document, enabling early market share capture and exclusive business expansion.

02

Delivers personalized viewing experiences by precisely mapping broadcast services to applications, automatically providing tailored content and features.

03

Boosts development and operational efficiency by reducing operational man-hours by up to 30% and shortening development cycles through automated application control in multi-program broadcasting.

Market Opportunity
Broadcasters
$5.5B globally (AI est.)
As multi-platform delivery, including terrestrial, satellite, and IP broadcasting, advances, improving viewer engagement is a critical challenge. This technology offers differentiation through personalized experience delivery.
Major terrestrial and satellite broadcasters Public service media organizations Regional content providers
OTT Service Providers
$200B globally (AI est.)
In VOD and live streaming, interactive features and personalized app integration are sought as added value beyond content, directly enhancing competitiveness.
Global streaming platforms Niche VOD providers Live event streaming services
Smart Device Manufacturers
$1T globally (AI est.)
Demand for applications that link with broadcast content on diverse devices such as smart TVs, set-top boxes, and tablets is increasing. This technology can provide a differentiated user experience.
Smart TV manufacturers Set-top box developers Tablet and mobile device OEMs
IP Defensibility — Why Competitors Can't Replicate This
What This Patent Covers

This patent protects a receiver and program that automatically maps broadcast services to specific applications, enabling personalized content delivery. Its strong claims and high originality, evidenced by only one prior art reference and successful prosecution, indicate a clear and stable scope of protection with low invalidation risk.

Competitive White Space

This patent primarily covers the receiver and program for broadcast-app mapping. White space exists in advanced content creation tools for interactive experiences, real-time viewer analytics platforms, and novel hardware architectures for next-generation media delivery.

Economic Impact
~$200K/year estimated operational cost reduction per facility (est.)
estimated ROI · USD · AI analysis
ROI Calculation Logic

Automating broadcast-app integration could reduce annual operational man-hours by ~20%. For operations with ~$100K/year in manual integration costs (AI est.), this saves ~$20K/year (AI est.). Additionally, new application development costs for integration could be reduced by ~30%. For broadcasters with ~$650K/year in development investment (AI est.), this could yield ~$195K/year in savings (AI est.), totaling an estimated ~$215K/year in economic benefits.

Speed to Market
6× faster than in-house development
In-house development of this technology could take approximately 3 years due to complex system design and implementation, from broadcast signal analysis to application control. However, licensing this patent allows companies to bypass concept validation and basic research phases, as the core algorithms and system architecture are already established. Integration into existing receiver platforms is primarily achievable through software updates, potentially reducing time to market to approximately 6 months.
Competitive Positioning

X: Viewer Engagement Enhancement
Y: Development & Operational Efficiency

Business Models & Applications
📝 Technology Licensing Model
License this patented technology to broadcasters and smart device manufacturers, promoting its integration into receivers and platforms. Royalties serve as the primary revenue stream.
🤝 Joint Development & System Provision
Collaborate with specific broadcasters or content providers to develop and offer next-generation broadcasting systems or interactive content delivery platforms based on this technology.
☁️ SaaS Service Provision
Offer this technology as a cloud-based service, establishing a SaaS model that allows content providers to easily integrate application linking features, operating on a monthly subscription basis.
Adjacent Application Opportunities
🚗 コネクテッドカー
In-Car Infotainment Systems
Applying this technology to connected car infotainment systems could automatically deliver broadcast content linked to applications based on driving location and driver preferences. For example, it could launch coupon apps for nearby stores in conjunction with traffic updates, enhancing driver experience by ~15%.
🎓 教育・研修コンテンツ
Interactive Learning Platforms
In online education and corporate training, this technology could automatically launch and control interactive learning applications linked to video content. It could present optimal exercises or supplementary material apps based on learner progress and comprehension, potentially boosting learning effectiveness by ~25%.
🏠 スマートホーム
Smart Device Integration Control
Integrating this technology into smart home hubs could enable automatic control of smart devices like lighting, HVAC, and curtains in sync with TV broadcasts or streaming content. For instance, it could automatically adjust lighting for optimal movie viewing, enhancing user convenience by ~30%.
Integration Roadmap — Estimated 18-Month Deployment
Phase 1: Technology Evaluation & Requirements Definition
Duration: 3 months
This phase involves a detailed evaluation of the technology and defining integration requirements with the licensee's existing systems. It includes identifying target broadcast services and applications, and designing necessary interfaces.
Phase 2: Prototype Development & System Integration
Duration: 6 months
Based on defined requirements, a prototype of this technology will be developed and integrated into existing broadcast receivers or platforms. Functional testing and initial performance evaluations will be conducted.
Phase 3: Pilot Testing & Full Deployment
Duration: 9 months
Large-scale pilot testing in a real-world environment will verify performance, stability, and user experience. Optimization will be conducted based on feedback, preparing for full market deployment.
Technical Feasibility
This technology is described with a clear modular structure, including broadcast signal analysis, application information table acquisition, and application execution control units, enabling software-centric implementation. It could be easily integrated into existing broadcast receivers and smart TV platforms via firmware updates or SDKs. Leveraging general-purpose hardware resources minimizes the need for significant new capital investment, suggesting a relatively low technical adoption barrier.
Success Scenario
Implementing this technology could enable broadcast services to evolve beyond simple audio/video delivery, offering interactive experiences tailored to viewer behavior and preferences. For instance, during a sports broadcast, detailed player data or related merchandise purchase apps could automatically pop up, potentially increasing viewer engagement by an average of 20%. This could generate new revenue opportunities, such as advertising models and e-commerce integration, estimated to be in the hundreds of millions of dollars annually.
Patent Record
APPLICATION NO.
特願2020-144929
REGISTRATION NO.
6991288
FILING DATE
2020/08/28
GRANT DATE
2021/12/09
EXPIRATION DATE
2040/08/28
PATENT HOLDER
日本放送協会
Examination History
2020年08月28日
出願審査請求書
2021年05月11日
拒絶理由通知書
2021年06月11日
手続補正書（自発・内容）
2021年06月11日
意見書
2021年11月09日
特許査定