Market Context — Why This Technology, Why Now

The global shift towards converged media experiences, driven by smart TV adoption and advanced streaming services, creates immense pressure for seamless broadcast-internet integration. Consumers expect instant, personalized content delivery, pushing media companies and device manufacturers to overcome technical hurdles in hybrid systems. This technology directly supports this trend by ensuring reliable, optimized content access, which is crucial for retaining audiences and monetizing interactive services in a fragmented digital environment.

Key Competitive Advantages
01

Ensures Reliable Channel Selection and Service Delivery

02

Optimizes Development and Operational Costs

03

Dramatically Enhances User Experience

Market Opportunity
Broadcast and Media Industry
$0.5B–$1.5B globally (AI est.)
The increasing sophistication of hybrid cast services and growing demand for interactive content drive this market. This technology enhances viewer experience and engagement, contributing to increased advertising revenue and paid content sales.
Major broadcast networks Streaming service providers Interactive content developers
Smart Device Manufacturers
$15B–$25B globally (AI est.)
Integrated broadcast and communication features in smart TVs and set-top boxes are key product differentiators. Incorporating this technology could offer more refined user interfaces and functionalities, strengthening market competitiveness.
Smart TV OEMs Set-top box manufacturers Consumer electronics brands
Advertising and Marketing Industry
$10B–$15B globally (AI est.)
More accurate understanding of viewing status improves targeted advertising precision, enabling more effective marketing strategies. This is expected to create new value for advertisers and generate additional revenue opportunities.
Ad tech platforms Digital marketing agencies Audience measurement firms
IP Defensibility — Why Competitors Can't Replicate This
What This Patent Covers

This patent protects the core technical features of a terminal device's application execution unit, enabling it to determine available broadcast media by querying a receiver before application launch. It successfully navigated nine prior art references and one office action, demonstrating its technical superiority and robust claim scope against prior art.

Competitive White Space

This patent primarily covers pre-application launch broadcast media determination on the terminal device. White space exists for developing advanced AI-driven content recommendation engines based on real-time viewing patterns, or novel hardware acceleration for hybrid broadcast signal processing.

Economic Impact
~$150K/year estimated operational cost reduction per facility (est.)
estimated ROI · USD · AI analysis
ROI Calculation Logic

Implementing this technology for hybrid cast service providers could reduce costs associated with channel selection errors due to broadcast format mismatches (~$100K/year, AI est.) and user support (~$50K/year, AI est.). This represents an estimated 83% efficiency improvement compared to the annual personnel costs of a 5-person operations team (~$200K, AI est.).

Speed to Market
6× faster than in-house development
This technology addresses a fundamental challenge in broadcast and communication linkage systems, with its core logic already established. It can be integrated as a software module into existing hybrid cast-compatible receivers and smart device platforms. This could shorten development time by approximately 2.5 years compared to developing a similar system from scratch, enabling faster market entry and securing a competitive advantage.
Competitive Positioning

X: User Experience Smoothness
Y: Multi-Media Integration Ease

Business Models & Applications
🤝 Technology Licensing
Monetize by offering this patented technology through licensing agreements to hybrid cast service providers and smart device manufacturers.
💡 Joint Development & Solution Provision
Provide customized solutions through integration support for licensees' existing systems and joint development of new services or products utilizing this technology.
📊 Data Integration Platform
Build a data integration platform for content recommendations and ad delivery optimization by anonymizing and aggregating receiver status data obtained via this technology, charging usage fees.
Adjacent Application Opportunities
📺 放送・メディア
Next-Gen Interactive Content Delivery
This technology could enable reliable, real-time delivery of interactive content (e.g., polls, quizzes, related info) tailored to user viewing status. This is expected to boost viewer participation and maximize content engagement.
🏠 スマートホーム
TV-Linked Smart Device Control
By understanding TV viewing status (broadcast format, channel), a terminal device could optimally control smart home devices like lighting, HVAC, and audio systems. For instance, it could automatically dim lights and optimize sound settings for movie viewing, enhancing the smart home experience.
🚗 車載インフォテイメント
Driving Environment-Adaptive Content Streaming
This technology could be adapted for in-car infotainment systems to determine available broadcast formats and media in real-time, automatically selecting and streaming optimal content based on driving conditions and region. This has the potential to provide uninterrupted, high-quality entertainment even while on the move.
Integration Roadmap — Estimated 12-Month Deployment
Requirements Definition and Architecture Design
Duration: 3 months
Define detailed integration requirements with the licensee's existing systems and design the architecture for embedding this technology's application execution unit. Confirm compatibility with existing APIs and data flows, then formulate an optimal implementation plan.
Prototype Development and Validation
Duration: 6 months
Develop a prototype incorporating the core functions of this technology based on the design. Validate the reliability of channel selection control, multi-broadcast format compatibility, and user experience improvements in a real environment, optimizing through performance evaluation and feedback loops.
System Integration and Operational Optimization
Duration: 3 months
Integrate the developed module into the production system and conduct extensive operational testing. Establish a post-deployment performance monitoring system and implement continuous improvement cycles to ensure stable service delivery and maximum economic benefits.
Technical Feasibility
This technology employs a software-centric approach by incorporating an 'application execution unit' within the terminal device, allowing for easy integration as a software module into existing broadcast receivers and smart device OS/platforms. Utilizing standard communication protocols and APIs, it avoids the need for extensive hardware modifications or new equipment, indicating low technical adoption barriers. The patent claims clearly define the software-based configuration of the terminal device.
Success Scenario
Upon adoption, a licensee's hybrid cast services could present optimal broadcast formats and content to users before application launch. This may reduce user content access time by an average of 20%, enhancing service satisfaction. Consequently, advertising click-through rates and paid content viewership could increase by up to 15%, expanding revenue opportunities.
Patent Record
APPLICATION NO.
特願2023-128671
REGISTRATION NO.
7615241
FILING DATE
2023/08/07
GRANT DATE
2025/01/07
EXPIRATION DATE
2043/08/07
PATENT HOLDER
日本放送協会
Examination History
2023年08月07日
出願審査請求書
2024年08月20日
拒絶理由通知書
2024年10月04日
手続補正書（自発・内容）
2024年10月04日
意見書
2024年12月03日
特許査定