Market Context — Why This Technology, Why Now

The convergence of broadcast and streaming services is driving intense competition for viewer attention, pushing media companies to innovate beyond traditional content delivery. Consumers expect highly interactive and personalized experiences across all their devices, making seamless integration a critical differentiator. This technology offers a strategic advantage by enabling dynamic, user-centric content interaction, which is essential for capturing and retaining audiences in a fragmented media ecosystem.

Key Competitive Advantages
01

Prioritizes app launch from external devices, enabling users to instantly access broadcast-linked services as if operating directly on their external device.

02

Modular architecture reduces integration barriers for existing smart TV and STB platforms, potentially cutting development time by up to 2.5 years.

03

Deepens interactive experiences by linking external devices with broadcast content, fostering engagement through features like program-linked quizzes and information display apps.

Market Opportunity
Smart TV and STB Manufacturers
~$1.5B–$2.5B globally (AI est.)
Enhancing interactive features through external device integration is crucial for product differentiation and market competitiveness, addressing diverse user viewing needs.
Global smart TV OEMs Set-top box and media player developers Consumer electronics brands
OTT/VOD Service Providers
~$100B–$200B globally (AI est.)
Strengthening integration with broadcast content helps retain users and establishes a competitive edge by offering new viewing experiences, contributing to customer acquisition and retention.
Major streaming service platforms Content aggregators and distributors Telecommunication companies with media offerings
Advertising and Marketing Platforms
~$300M–$400M globally (AI est.)
Real-time acquisition of user behavior data enables more personalized ad delivery and effective measurement, enhancing advertising value and creating new revenue streams.
Digital advertising technology firms Media buying agencies Data analytics and personalization platforms
IP Defensibility — Why Competitors Can't Replicate This
What This Patent Covers

This patent provides robust protection for a receiving device and program, covering the essential technical scope of application activation via external device linkage. Its claims were deemed novel and inventive after a rigorous prior art search, enabling licensees to confidently differentiate their products.

Competitive White Space

This patent primarily covers the software logic for external device-initiated application control on a receiver. It does not extend to the creation of interactive content itself, advanced data analytics platforms for user behavior, or specific hardware security protocols for multi-device communication.

Economic Impact
~$1M/year estimated new service revenue opportunity per facility (est.)
estimated ROI · USD · AI analysis
ROI Calculation Logic

Assuming a licensee provides new interactive services to 10 million users annually using this technology. Increased user engagement could lead to a 0.5% improvement in monthly subscription conversion rates or an increase in advertising revenue of ~$0.15/user/month (AI est.). This could generate ~$1M (AI est.) in new revenue (10M users × 0.5% × 12 months × ~$15 LTV increase (AI est.)) or ~$2M (AI est.) in increased advertising revenue (10M users × 12 months × ~$0.15/user/month (AI est.)). Conservatively, this represents a ~$1M/year (AI est.) new service revenue opportunity.

Speed to Market
6× faster than in-house development
This technology features a clearly established architecture for receiver functions, with key algorithms for application information table management and execution control detailed in the patent specification. This significantly reduces development effort for licensees, allowing for rapid integration into existing software stacks and potentially shortening time-to-market by approximately 2.5 years. Its well-defined technical structure enables swift implementation.
Competitive Positioning

X: Seamless User Experience
Y: Development & Deployment Efficiency

Business Models & Applications
🤝 Licensing Model
License the technology's software module to smart TV and set-top box (STB) manufacturers, promoting its integration into products for widespread adoption.
🔗 Service Integration Revenue Model
Strengthen partnerships with content providers and advertisers through broadcast-communication linked applications, securing new revenue streams via fees and ad revenue sharing.
📈 Data Utilization Model
Leverage user app launch history and viewing behavior data from external devices to develop new personalized services and improve targeted advertising accuracy, enabling data-driven business expansion.
Adjacent Application Opportunities
🏠 Smart Home
Living Room Device Integration Hub
This technology could enable smart speakers and IoT devices to trigger linked applications on TVs or displays via voice commands or sensor data. For instance, displaying security camera feeds upon door opening or launching climate control apps when room temperature changes, potentially increasing smart home device utility by 20%.
🚗 In-Car Infotainment
Passenger Entertainment Integration
Integrate smartphones or tablets with rear-seat displays to launch games or information apps linked to in-car broadcasts or streaming services during travel. This could enhance long-distance entertainment experiences, potentially boosting passenger satisfaction by 25% and offering new service opportunities.
🏥 Digital Healthcare
Elderly Monitoring & Information Linkage
Deploy this technology in elderly homes to trigger monitoring or health management apps on TVs based on health data from wearables like smartwatches. This could build a system offering peace of mind through intuitive operations, such as family notifications or emergency contact displays, potentially reducing caregiver burden by 30%.
Integration Roadmap — Estimated 12-Month Deployment
Technical Evaluation & Requirements
Duration: 3 months
Assess compatibility with existing licensee systems, define functional and security requirements, and develop an implementation plan. Confirm technical suitability and alignment with business objectives.
Prototype Development & Testing
Duration: 6 months
Develop a prototype by integrating the technology's software module into the existing platform based on defined requirements. Conduct functional, performance, and user experience testing to verify stability and effectiveness.
Production Deployment & Optimization
Duration: 3 months
Optimize the system based on test results and deploy it to the production environment. Implement continuous improvements based on market feedback to maximize service value and enhance adoption impact.
Technical Feasibility
This technology features clearly defined application information table management and execution control functions within a receiver device. It can be integrated as an independent module into existing smart TV, set-top box, or other receiver device software stacks. The logic for prioritizing external device launch requests can be implemented through software modification, requiring no significant hardware changes, thus indicating a low technical barrier to adoption.
Success Scenario
Implementing this technology could enable licensees to offer a new viewing experience where users can instantly launch and control content or applications selected on their smartphone directly on a TV screen. This is expected to reduce user friction in multi-device environments and potentially increase content engagement time by 15%. Consequently, it could enhance advertising revenue and drive paid content subscriptions, estimated to boost annual sales by 5% to 10%.
Patent Record
APPLICATION NO.
特願2020-197315
REGISTRATION NO.
6858303
FILING DATE
2020/11/27
GRANT DATE
2021/03/25
EXPIRATION DATE
2040/11/27
PATENT HOLDER
日本放送協会
Examination History
2020年11月27日
出願審査請求書
2020年11月27日
早期審査に関する事情説明書
2021年02月04日
早期審査に関する報告書
2021年02月24日
特許査定