Market Context — Why This Technology, Why Now

The global media and entertainment industry faces escalating costs for data storage and transmission as consumers demand higher resolution (4K/8K) and more immersive (VR/AR) experiences. Cloud gaming, streaming platforms, and enterprise video solutions are all grappling with bandwidth limitations and the environmental impact of massive data centers. Efficient compression technologies are critical for sustainable growth, reducing operational expenditures, and gaining a competitive edge in a data-intensive world.

Key Competitive Advantages
01

Delivers superior visual quality while maintaining high compression rates, even with Adaptive Color Transform (ACT).

02

Enhances encoding efficiency by intelligently determining uniform scaling lists based on color space transformation.

03

Secures a robust patent with low invalidation risk, having successfully navigated rigorous prior art examination.

Market Opportunity
Video Streaming Services
$150B–$250B globally (AI est.)
Increased 4K/8K content and 5G penetration are expanding demand for high-definition video, making efficient distribution technology essential.
Global streaming platforms Content delivery network providers Broadcast media companies
Gaming and VR/AR
$50B–$100B globally (AI est.)
Compression technology for delivering high-quality graphics with low latency is essential for the spread of cloud gaming and immersive content.
Cloud gaming service providers VR/AR platform developers Game engine developers
Cloud Storage Solutions
$80B–$120B globally (AI est.)
With the explosive increase in video data, efficient storage capacity is required, and this technology contributes to solving that problem.
Enterprise cloud storage providers Data center operators Media asset management vendors
IP Defensibility — Why Competitors Can't Replicate This
What This Patent Covers

This patent protects an encoding device, decoding device, and program, specifically focusing on suppressing image quality degradation when applying Adaptive Color Transform (ACT). The claims, established through rigorous examination and amendments, define a robust and difficult-to-invalidate scope, ensuring a stable foundation for licensees.

Competitive White Space

This patent primarily covers specific aspects of video encoding within existing frameworks. Licensees could develop complementary IP in areas such as adaptive bitrate streaming algorithms, post-processing enhancement, or integration with AI-driven content analysis for personalized delivery.

Economic Impact
~$0.5M/year estimated cost reduction per facility (est.)
estimated ROI · USD · AI analysis
ROI Calculation Logic

This technology could reduce high-definition video data volume by approximately 20%. For a video distribution platform with current annual operating costs of ~$3.5M (AI est.), this translates to an estimated annual cost reduction of ~$0.5M (AI est.).

Speed to Market
4× faster than in-house development
This technology is already patented and its core algorithm is established. It focuses on module improvements within existing video compression standards (e.g., H.265/HEVC frameworks), designed for integration into major protocol stacks, allowing rapid integration into existing systems. This could shorten development time by approximately 3.5 years compared to new development, enabling early market entry and first-mover advantage for adopting companies.
Competitive Positioning

X: Video Quality Retention Efficiency
Y: Data Compression Ratio

Business Models & Applications
📝 Technology Licensing
A model for licensing this technology to existing video codec developers and video-related device manufacturers, supporting rapid product commercialization.
🛠️ Embedded Solution Provision
Providing highly efficient encoding and decoding solutions, incorporating this technology, to video streaming platform operators and cloud service providers.
📦 High-Efficiency Encoder Product Development
A model to lead the market by developing and selling next-generation, high-efficiency video encoder/decoder products with this technology at their core.
Adjacent Application Opportunities
🎥 Broadcast & Media
Adoption in Next-Gen Broadcast Standards
Integrating this technology into next-generation terrestrial and satellite broadcast standards (e.g., ATSC 3.0, ISDB-T) could enable higher quality video services within limited bandwidth. This would enhance viewer experience and optimize broadcast infrastructure efficiency.
🚗 Autonomous Driving
High-Efficiency In-Vehicle Camera Video Transmission
This technology could be applied to efficiently compress and transmit high-definition video data from autonomous vehicle cameras in real-time. This reduces in-vehicle network load while ensuring high-quality data for accurate situational awareness, contributing to improved safety and optimized system costs.
🏥 Medical Imaging
High-Speed Transmission & Storage for Diagnostic Images
Efficiently compress high-resolution medical images (e.g., CT, MRI) without quality loss for high-speed transmission and storage within hospital networks or cloud platforms. This could accelerate information sharing among physicians, improve remote diagnosis accuracy, and reduce storage costs, driving digital transformation in healthcare.
Integration Roadmap — Estimated 18-Month Deployment
Phase 1: Technical Evaluation & Requirements
Duration: 3 months
Conduct detailed algorithmic evaluation of this technology, verify compatibility with the licensee's existing systems, and define specific implementation requirements.
Phase 2: Prototype Development & Testing
Duration: 6 months
Develop a prototype integrating the core algorithm of this technology into an existing codec framework, and perform real-world performance evaluation and quality testing.
Phase 3: Production Deployment & Optimization
Duration: 9 months
Fully deploy the validated prototype into the production video processing pipeline and conduct continuous performance monitoring and optimization.
Technical Feasibility
This technology focuses on improving modules such as the prediction unit, residual generation unit, transform unit, quantization control unit, and quantization unit within an encoding device. It is designed for relatively easy integration into existing video compression standard frameworks (e.g., H.265/HEVC). Specifically, the determination of scaling lists based on color space conversion processing is primarily implemented via software updates, allowing deployment without significant hardware changes. Therefore, its technical feasibility is considered very high.
Success Scenario
Implementing this technology could optimize data bandwidth by up to 20% for high-definition 4K/8K content distribution. This may enable delivering more high-quality content simultaneously with equivalent infrastructure or improving viewing quality in mobile environments. As a result, it is estimated to enhance customer satisfaction and reduce annual operating costs by ~$0.5M–$1.5M (AI est.), becoming a source of competitive advantage.
Patent Record
APPLICATION NO.
特願2022-144834
REGISTRATION NO.
7357736
FILING DATE
2022/09/12
GRANT DATE
2023/09/28
EXPIRATION DATE
2042/09/12
PATENT HOLDER
日本放送協会
Examination History
2022年09月12日
出願審査請求書
2023年06月20日
拒絶理由通知書
2023年08月21日
意見書
2023年08月21日
手続補正書（自発・内容）
2023年09月12日
特許査定