Market Context — Why This Technology, Why Now

The global automotive industry is undergoing a profound transformation, driven by electrification, digitalization, and a heightened focus on user-centric design. Consumers increasingly expect their vehicles to offer a personalized, high-tech experience, making advanced UI/UX a key differentiator. This technology aligns perfectly with the trend of premiumization in vehicle interiors and the need for manufacturers to create distinct brand identities through software-defined features, particularly in the rapidly expanding EV segment.

Key Competitive Advantages
01

Enhances design expression with a two-tone sci-fi display mode, creating a sense of luxury, futurism, and coolness that resonates deeply with specific user segments.

02

Enables personalized user experience by allowing users to switch between two-tone and color displays, providing flexible UI/UX tailored to individual preferences and driving scenarios.

03

Offers high compatibility with existing systems as a software-based display control technology, facilitating relatively easy integration into current in-car infotainment and navigation devices.

Market Opportunity
Luxury and Sports Car Market
$1.5B–$6.5B globally (AI est.)
Owners of luxury and sports cars have high aesthetic standards for vehicle interiors and UI/UX, prioritizing harmony with the brand's world view. This technology provides a sophisticated display that meets these needs, contributing to higher value.
Luxury automotive OEMs High-performance sports car manufacturers Premium infotainment system developers
EV and Next-Gen Mobility Market
$2B–$13.5B globally (AI est.)
EV manufacturers are actively adopting innovative UI/UX to differentiate from gasoline-powered vehicles. This technology's futuristic design aligns well with the advanced image of EVs, serving as a powerful hook for attracting new users.
Electric vehicle (EV) manufacturers Autonomous driving system developers Next-generation mobility solution providers
Aftermarket (Customization)
$350M–$3.5B globally (AI est.)
Existing vehicle owners also have a high demand for in-car personalization. Products incorporating this technology could address the upgrade demand for existing navigation systems and displays in the aftermarket.
Automotive aftermarket electronics suppliers Vehicle customization specialists Consumer electronics brands for automotive
IP Defensibility — Why Competitors Can't Replicate This
What This Patent Covers

This patent secures critical rights related to display control in in-car electronic devices, specifically covering the innovative dual-mode display and switching functions. It demonstrates high stability and validity, having successfully overcome examiner rejections through precise amendments and arguments during prosecution.

Competitive White Space

This patent primarily covers visual display modes and switching. White space exists in integrating advanced haptic feedback systems, novel voice command interfaces, or augmented reality overlays that dynamically adapt content beyond two-tone or color modes.

Economic Impact
~$1.5M/year estimated added value per facility (est.)
estimated ROI · USD · AI analysis
ROI Calculation Logic

Assuming an average increase of $65/vehicle (AI est.) in infotainment display value due to this technology, and its introduction into 25,000 vehicles annually, an estimated $1.6M/year (AI est.) in added value could be generated. This is calculated as $65/vehicle (AI est.) × 25,000 vehicles = $1.6M (AI est.) and is expected to boost customer purchase intent and brand loyalty through a premium UI/UX.

Speed to Market
6× faster than in-house development
This technology primarily involves software-based display control, allowing for relatively rapid integration into existing in-car infotainment and navigation systems. While in-house development of a new UI/UX design language, including concept formulation and framework building, could take approximately 3.0 years, licensing this patent provides an established technical foundation. This enables licensees to focus on adaptation and adjustment to existing systems, potentially achieving market launch in approximately 0.5 years.
Competitive Positioning

X: UI Design Sophistication
Y: User Experience Personalization

Business Models & Applications
📝 Licensing Model
License the display control program and related design guidelines to automotive and in-car equipment manufacturers, generating royalty income. This model is expected to achieve rapid market penetration.
🤝 Joint Development & Customization Model
Partner with specific automotive manufacturers to co-develop exclusive UI/UX tailored to their brand image and vehicle design. This allows for high-value contracts and deep partnership building.
🌐 UI/UX Platform Model
Build a cloud platform for in-car UI/UX based on this technology, offering it as a SaaS to multiple manufacturers. This promises recurring revenue and broad customer reach.
Adjacent Application Opportunities
🎮 Gaming & Entertainment
Immersive Gaming Interface
Applying two-tone sci-fi display to gaming PC or console game UIs could provide a more immersive and sophisticated user experience in sci-fi or futuristic games. Display mode switching could also be utilized to represent in-game situational changes, potentially boosting player engagement by 15-20%.
🏠 Smart Home & IoT
Premium Smart Display UI
Integrating this technology into smart speaker, smart display, or home automation system UIs could achieve a display that blends luxury and advanced aesthetics, fitting seamlessly into home interiors. Automatic display mode switching based on user history or time of day could also be considered, enhancing user satisfaction by up to 25%.
✈️ Aviation & Rail
Cockpit/Cabin Display Refresh
Introducing this technology into aircraft cockpits, train driver's seats, or passenger information displays could create UIs that combine visibility and design. Switching display modes between emergency and normal operation, for instance, could intuitively convey information criticality, potentially reducing response times by 10-15%.
Integration Roadmap — Estimated 12-Month Deployment
Phase 1: Requirements & Design
Duration: 3 months
Define integration requirements with the licensee's existing systems and adjust the two-tone display's color scheme and style to match brand image. Design UI/UX prototypes and gather feedback.
Phase 2: Prototype & Testing
Duration: 6 months
Develop a prototype integrating this technology's display control program into existing in-car electronic devices based on the designed UI/UX. Conduct internal functional, visibility, and user tests to identify areas for improvement.
Phase 3: Implementation & Launch
Duration: 3 months
Implement the final product, incorporating insights from testing. Proceed with quality assurance processes and market introduction for new vehicles or as an aftermarket product. Establish a continuous user feedback collection system.
Technical Feasibility
This technology pertains to a control unit for displaying images on in-car electronic device screens and a function for switching those displays, making it primarily implementable through software. The claims specify display switching buttons and execution buttons on menu screens via a touch panel, indicating high compatibility with existing in-car display hardware and operating systems. As it does not require significant hardware changes and can be introduced via software updates or module additions, its technical feasibility is considered very high.
Success Scenario
Upon adopting this technology, a licensee's vehicles could move beyond conventional, uniform UIs to offer a unique brand experience combining luxury and futurism. For example, the system may automatically switch to a two-tone sci-fi display in sport mode and a color display in family mode, allowing users to enjoy an optimal information environment tailored to driving scenes and moods. This is estimated to enhance customer engagement and contribute to vehicle sales promotion and brand value.
Patent Record
APPLICATION NO.
特願2021-182303
REGISTRATION NO.
7325131
FILING DATE
2021/11/09
GRANT DATE
2023/08/03
EXPIRATION DATE
2041/11/09
PATENT HOLDER
株式会社ユピテル
Examination History
2021年11月29日
出願審査請求書
2023年01月17日
拒絶理由通知書
2023年03月18日
手続補正書（自発・内容）
2023年03月18日
意見書
2023年06月27日
特許査定